The emergence of a new entrant, “TooToo,” within the online grocery market signifies a notable development amidst the prevailing dominance of established major brands. TooToo, headquartered in Jaipur, represents the entrepreneurial endeavor of Shivain Verma, a recent alumnus of the University of Southern California, USA. Verma recognized a burgeoning demand for online grocery services, prompting him to venture into this rapidly expanding market.
Verma asserts that TooToo initiated its operational activities in Jaipur as of August 2022. In elucidating the contemporary consumer landscape, Verma posits, “In today’s digital age, the majority of Indians are embracing e-commerce for their daily needs. The convenience of ordering groceries from the comfort of their homes has led to a significant surge in online grocery shopping.”
To address this growing consumer trend, TooToo has been launched with the objective of accommodating the evolving needs of consumers. Verma articulates, “Through our user-friendly app, customers can browse and purchase a wide range of products, including groceries, personal hygiene, and household essentials, all available at competitive prices. Our efficient delivery system ensures that orders are delivered within a four-hour window, ensuring utmost convenience for our customers.”
The enterprise prides itself on offering a diverse selection of over 5,000 products, sourced from both local vendors and national brands. Furthermore, consumers are afforded the opportunity to earn rewards through social commerce, thereby augmenting their overall shopping experience.
Significantly, TooToo has reached a milestone of more than 100,000 app downloads. Verma attributes this achievement to the company’s unwavering commitment to customer satisfaction, which has engendered a growing frequency of repeat orders on a weekly basis.
Projecting into the future, TooToo harbors ambitious expansion plans, with intentions to extend its service offerings to additional cities across India, commencing with the principal cities within Jaipur. Despite the company’s rapid growth trajectory, its operations remain self-funded, with prospective plans to seek external investment opportunities subsequent to the consolidation of its customer base and the establishment of a robust market presence.
