Although the café culture of India has always been confined to metro cities, Coffee House Classic is showing the world that premium dining can also be popular among non-urban populations. Founded by Dr. Sayan Chakraborty and co-founded by Sohagini Chakraborty, Coffee House Classic is growing quickly through its inexpensive franchising process that helps people from Tier-2, Tier-3, and semi-urban regions of India become entrepreneurs.
Coffee House Classic was started back in 2016 as part of Avaria Industries Pvt. Ltd. with a basic but challenging mission in mind – to provide every citizen with premium cafés. As a result, today Coffee House Classic is considered to be one of the most rapidly developing brands for café businesses in India, which offers 350 different kinds of foods and beverages and combines the experience of modern café with Indian hospitality.
In contrast to other café chains, which cater to urban settings, Coffee House Classic has positioned itself based on its ability to serve small and developing towns. The unique positioning through the concept of “Adda & Music” allows people including families, students, professionals, and even entrepreneurs to gather and spend time together, enjoying the food in an amiable environment. As a result of such positioning, some customers started calling the chain “Starbucks for Small City.”
The most recent development of the company involves franchising, with investments starting at ₹48,990. The idea of the new growth strategy is to provide the opportunity for entrepreneurship to be available to the newcomers, including young professionals and investors interested in creating their businesses in India’s developing food and beverages industry.
When talking about the vision of the company, Dr. Sayan Chakraborty is convinced that a good company does not have to be bound by geographical constraints. The entrepreneurial spirit of the person has always been inspired by the fact that people living in smaller cities should have the same standards of hospitality and dining as people who live in the largest cities of India.
In addition to hospitality projects, Dr. Chakraborty initiates activities of the Avaria Foundation in such areas as food distribution, education, healthcare awareness, environmental protection, animal welfare, and community development. This approach indicates that the group of people understands that business development and social impact should move forward simultaneously.
During the nationwide expansion of Coffee House Classic, the company continues to provide opportunities for entrepreneurs and build a presence in new markets. The combination of affordability, operational assistance, and customer-focused café environment will reshape the concept of premium hospitality for the next generation of Indians.
In the face of future growth through franchise expansion, Coffee House Classic plans to go beyond the role of a mere café chain to that of an entrepreneur, introducing high-end dining experience, job creation, and café culture to various parts of India.
