Tirupur, (Tamil Nadu), [India], June 5, 2024: Tin Tan Clothing, founded in November 2023 by Abu Bakar, is a streetwear brand with a unique mission: to bridge the gap between the world of anime and everyday fashion. Mr. Bakar, who graduated from PSG College of Technology’s B.Tech in Fashion Technology, left a lucrative corporate career to pursue his passion for anime and streetwear.
“Anime is not just another cartoon,” says Mr. Bakar. “It explores emotions, struggles, and triumphs in ways that resonate with people of all ages and backgrounds. We tend to reflect this belief, showcasing the depth and complexity of anime narratives.”
Tin Tan caters to a premium segment, offering anime-inspired designs on high-quality 240 gsm cotton terry fabric. The brand has a mindful design process that avoids copying and instead draws inspiration from iconic anime moments and characters. This results in clothing that allows fans to express their love for their favourite shows in a stylish and subtle way.
Tin Tan uses eco-friendly packaging and even includes a seed pencil with every purchase, encouraging customers to participate in a sustainable movement. The brand’s launch strategy, which involved influencer marketing and a limited product drop, generated significant buzz. Within just two hours, the brand sold 250 t-shirts, showcasing the immense potential of the anime fashion market in India.
“Selling out our initial product within two hours at Tin Tan Clothing was a humbling experience,” said Mr. Bakar. “It showed us the passion anime fans have for expressing themselves through fashion.” This initial achievement earned them recognition as a National Network Interaction (NNI) Junior Entrepreneur of the Year for the Coimbatore cycle in 2024.
Tin Tan aims to grow its product line with fresh designs and silhouettes, cementing its position as the pioneer of anime streetwear in India. By offering premium quality clothing and fostering a deeper appreciation for anime, Tin Tan Clothing is poised to make a lasting impact on the Indian fashion scene.
For more information, please visit: https://tintan.in/
