New Delhi, [India], September 18, 2024: Finding the perfect work outfit every day can get challenging. Charcoal Threads, a premium women’s apparel brand founded in New Delhi in June 2024, offers a refreshing solution. This label is making waves with its unique approach to corporate and office wear.
Created by Rajni Bobel, Charcoal Threads is more than just clothing; it’s a brand working to empower Indian women through fashion.
Rajni Bobel’s journey to becoming a fashion entrepreneur is as inspiring as her creations. Starting as an average student from an ordinary school, Rajni’s path was paved with sheer grit and passion. Her career began in graphic design, where she first channelled her creative energy. As she moved through roles in copywriting and marketing, each experience became a building block for her ultimate vision.
“I’ve always believed that every woman deserves to feel confident and comfortable in what she wears, regardless of her budget,” says Rajni. This belief is the cornerstone of Charcoal Threads, which offers a perfect blend of Western and Indian styles, marrying comfort with sophistication.
What sets Charcoal Threads apart is its commitment to quality and affordability. The brand uses premium fabrics to ensure durability and comfort, yet keeps prices accessible for the average Indian working woman. “I wanted to provide clothing that’s not just stylish but also practical for everyday wear,” Rajni explains.
The Western-inspired collection features designs that are both trendy and timeless. From crisp shirts to elegant dresses, co-ord and suit sets each piece is crafted to transition seamlessly from office to evening events. The brand’s flexible approach to clothing means that each garment is versatile enough to be styled in multiple ways, offering excellent value for money.
Customer satisfaction is at the heart of Charcoal Threads’ ethos. The brand offers on-call customer support, ensuring that every query and concern is addressed promptly. “We want our customers to feel valued and supported at every step of their shopping journey,” Rajni emphasises.
“When a woman feels good in what she’s wearing, it brings her a different kind of confidence,” she notes. “We’re crafting just that.”
Charcoal Threads isn’t just selling clothes; it’s promoting a lifestyle. The brand encourages women to embrace their professional identities without compromising on personal style. By offering affordable, high-quality options, Charcoal Threads is making elegant fashion accessible to a wider audience.
“We started this journey to fill a gap in the market, but it’s become so much more. It’s about creating a community of women who support and uplift each other,” she reflects.
Charcoal Threads is redefining Indian corporate fashion with its premium fabrics, affordable prices, Western-inspired designs, and practical approach to clothes. For Indian women looking to make a statement in the workplace and beyond, this brand is fast becoming the go-to choice.
