Diwali. A time when Indian cities are illuminated with light and color. A moment when women across the country embrace classic traditions rooted in culture and togetherness.
To capture Diwali’s message of vibrant, uplifting light blooming amidst the darkness, the global #1 Luxury beauty brand Lancôme reimagines its signature rose with a festive lens. Two symbols of beauty come together as Lancôme’s rose metamorphoses into a lotus flower, a symbol of beauty, prosperity and purity.
Lancôme, Number 1 luxury beauty brand in worldwide local markets (without Travel Retail). Source: Circana/Beauty Research YTD June 2024.
For 2024, Lancôme collaborates with Sabeena Karnik, a Mumbai based paper quilling artist. Sabeena’s expert hands transform the rose to the lotus, using delicate strips of paper, in optimistic tones of pink, orange and red. brought to life as a unique motif that adorns our limited-edition gift boxes.
Shreshta Jana, General Manager, L’Oréal Luxe India adds, “At L’Oréal Luxe India, we are dedicated to bringing innovative ideas and offering the finest to our consumers. As the city bursts with light and colour this Diwali, I am thrilled about our collaboration with the exceptional quilling artist, Sabeena Karnik. Her artistry has masterfully reimagined our iconic Lancôme rose petals into a stunning sacred lotus, symbolizing the beautiful transformation that Indian women embrace as they effortlessly transition from modern to traditional. Just like our rose, which awakens to embody the spirit of Diwali, we invite everyone to ‘CRAFT YOUR BEAUTY’ and celebrate the radiance and happiness of this festive season.”
Enter Lancôme’s Diwali 2024 universe and Bloom with Lancôme.
The Lancôme Diwali collaboration – The lotus by Sabeena Karnik
Sabeena Karnik, a paper quilling artist based in Mumbai, India, is known for her intricate typographic illustrations fashioned in paper, via a process known as quilling and paper sculpting.
Out of a palette of strips of paper, fashioned into layers, Karnik conjures her three-dimensional works of art, whose myriad colors and elaborate detailing draw the viewer into a mesmerizing universe. Karnik’s handmade designs – often inspired by natural elements – play with organic forms, which the artist achieves using strips of paper that are rolled, curled and twisted.
Says Karnik: ‘’I was greatly inspired by the rose and lotus, their petals and delicate lines, to portray depth and beauty, [while the] warm colors signify Diwali and its vibrant festive spirit.”
Craft your own beauty with Lancôme’s Diwali collection
Embrace all the color and positivity of the Diwali season with Lancôme’s celebratory collection. Presented in gift boxes adorned with Sabeena’s masterpieces of the flower that Sabeena Karnik has crafted for Lancôme, discover the unexpected beauty of the rose transformed into a lotus. Indeed, the lotus, renowned for its ability to “rebloom” each morning in the water in which it grows, is symbolic of rebirth, enlightenment, prosperity, and beauty.
Discover some of Lancôme’s most iconic products, that can be added in the limited edition, festive gift boxes that illuminate the season’s joyful spirit. Among them is Idôle Eau de Parfum, a modern fresh and floral scent dedicated to the generation that dreams big: strong women, empowered and outspoken. And Advanced Génifique Serum that strengthens the skin’s protective moisture barrier for healthy, glowing skin. Meanwhile, L’Absolu Rouge Drama Matte is a lipstick enriched with rose extracts and hyaluronic acid to provide lips with lasting moisture and comfort.
Celebrate yourself and women in your life this Diwali, with unique gifts from Lancôme, and craft your own idea of beauty.
To mark the celebration of Diwali 2024, Lancôme will host an immersive pop-up experience during Nykaaland Beauty & Lifestyle festival, from October 25-27, 2024..
