Vijayawada (Andhra Pradesh), [India], May 3, 2024: Sanjana Tripuramallu, a woman on a mission, set out on a journey in 2020 to reimagine luxury jewels for Indian women. Her quest began on the day she started planning her wedding, a time when she was confronted with the harsh realities of the diamond industry: price disparities, lack of transparency, and ethical concerns. This personal experience, coupled with her entrepreneurial spirit and background in research and design, ignited a spark.
Sanjana saw an opportunity to bridge the market gap and build a brand based on sustainability, affordability, and ethical principles. As a result, COSMOS Diamonds, one of India’s first exclusive lab-grown diamond brands, came into existence.
How does COSMOS Diamonds set itself apart?
- Ethical and Sustainable: COSMOS uses 100% sustainable, SGL and IGI-certified lab-grown diamonds, ensuring ethical practices and minimal environmental impact.
- Exquisite Designs and Personalized Service: COSMOS offers a diverse range of jewellery, from trendy modern pieces to timeless traditional designs. Its online platform features a “Chat with a Stylist” option for personalised advice, making online buying easy.
- Convenience and Security: COSMOS offers online shopping with secure transactions, doorstep delivery, and a lifetime buyback and exchange policy.
Sanjana Tripuramallu Journey with COSMOS Diamonds
For Sanjana Tripuramallu, the search for COSMOS Diamonds started in a surprising way.
Back in 2020, while creating a piece of jewellery for her mother’s client, Sanjana discovered an untapped interest. She later became puzzled by vast pricing disparities, a lack of transparency, and ethical concerns about mined diamonds while setting up her wedding. This encounter prompted her to leave her high-powered job as Head of UX Strategy at Samsung and chase her dream of jewellery design.
Sanjana creates beautiful, modern pieces inspired by India’s rich history that appeal to women worldwide. Her designs, however, are more than just gorgeous; they embrace COSMOS Diamonds’ basic ideals of affordability, sustainability, and women’s empowerment via self-expression.
Sanjana sees COSMOS Diamonds as more than a jewellery company. It is a space for women’s empowerment and self-expression. Leading a 100% female-run organisation, Sanjana is on a mission to transform the traditional diamond industry.
Sanjana Tripuramallu’s story is about passion, creative thinking, and a desire to empower women. She is not only selling jewellery through COSMOS Diamonds but also paving the way for a new future for the Indian diamond sector.
