Founded by Paghadal Ronak in 2022, VILARIA is a young startup redefining nail care with toxin-free and minimalist products. The company brings fresh air to the beauty industry, prioritising healthy nails over harmful chemicals. VILARIA operates online, delivering its vibrant and compelling nail polishes, hardeners, extensions, and artificial nails straight to beauty enthusiasts’ doorsteps.
Ronak, a firm believer in conscious beauty, saw a gap in the market for high-quality nail products free of harmful chemicals and artificial fragrances. VILARIA was born from a desire to offer stunning shades and impeccable results without compromising on health or the environment. VILARIA is committed to clean ingredients and minimalist formulations.
The brand has a curated collection of nail essentials, ensuring every step of your nail care routine is gentle and effective. Imagine chip-resistant polishes in captivating colours, nourishing hardeners that promote strong, healthy nails, and extensions that add length and drama without sacrificing natural beauty.
“I always felt a disconnect between the vibrant world of nail art and the reality of harsh chemicals lurking in most products,” Ronak shared. “With VILARIA, I wanted to create a space where beauty and wellness go hand-in-hand, where you can indulge in colour and creativity without compromising your health.”
The brand prioritises ethical sourcing and sustainable practices, minimising its environmental footprint and ensuring responsible production throughout its supply chain. “It’s not just about what goes on your nails, but also about the impact your choices have on the world around you,” Ronak emphasised. “We believe in creating beauty that’s kind to both people and the planet.”
VILARIA’s mission is to empower individuals to embrace their natural beauty and make conscious choices for themselves and the environment. The brand’s minimalist approach encourages mindful consumption and appreciation for quality over quantity. “True beauty lies in simplicity and authenticity,” Ronak stated. “With VILARIA, we want to help you rediscover the natural allure of your nails and celebrate the joy of self-expression through conscious beauty choices.”
VILARIA‘s story is just beginning, but its commitment to toxin-free products and mindful beauty has already resonated with a growing community. As the brand continues to blossom, it paves the way for a future where stunning nails and impeccable health go hand-in-hand, inspiring a new generation of beauty enthusiasts to embrace their natural radiance and make conscious choices for themselves and the world around them.
